Service 02 — Google & Meta advertising
Paid Media That Reaches Homeowners With Real Projects in Mind.
Strategic paid advertising campaigns that connect construction companies with homeowners and potential buyers — built around service area, project type and the value of a single job.
Novatech Ads · Service 02
01
Intent first, volume second
A roofing repair enquiry and a full replacement enquiry are not the same lead. Campaigns are split accordingly, so budget follows the work you actually want.
02
Visual work deserves visual media
For remodelers, builders and cabin manufacturers, Meta placements show the work. For urgent trades, Google search captures demand that already exists.
03
Capacity-aware pacing
There is no point generating forty estimate requests you cannot visit. We pace spend against your crew size, season and close rate.
04
Measured to the enquiry, not the click
Calls and forms are tracked and attributed, so the monthly conversation is about qualified enquiries and booked projects rather than impressions.
What is included
The scope of a typical engagement.
- 01Google Search campaigns for high-intent terms
- 02Local Services and map visibility
- 03Meta and Instagram campaigns for visual trades
- 04Project-specific and service-area targeting
- 05Landing pages matched to each campaign
- 06Conversion tracking for calls and forms
- 07Negative keyword and audience exclusions
- 08Budget pacing against your capacity
- 09Creative built from your own project photography
- 10Monthly reporting on cost per qualified enquiry
Before you spend
Advertising amplifies a website that already converts.
If the site does not convert, paid traffic only buys expensive proof. We will tell you honestly which of the two to fix first.