Service 03 — Lead generation & conversion
Turn Interest Into Estimate Requests You Can Actually Close.
Landing pages, lead capture funnels, estimate requests, and appointment booking systems designed around each contractor’s sales process — not a generic contact form.
Novatech Ads · Service 03
01
One page, one decision
Every campaign gets a page built for a single action. Navigation and distractions are removed, and the next step is unmistakable on a phone.
02
Qualify without interrogating
A short, well-sequenced form collects project type, location and timing — enough to prioritise enquiries without losing the homeowner halfway through.
03
Respond while interest is warm
Automated acknowledgement and internal alerts make sure a new enquiry is answered the same day, not rediscovered next week.
04
Follow the whole path
We track from first click to booked appointment, so you can see which channel produces projects rather than just contact details.
What is included
The scope of a typical engagement.
- 01Conversion-focused landing pages
- 02Multi-step estimate request forms
- 03Project type and budget qualification
- 04Consultation and site-visit booking
- 05Click-to-call and callback requests
- 06Lead routing to the right team member
- 07Automated acknowledgement and follow-up
- 08Call and form attribution by campaign
- 09Thank-you and next-step pages that set expectations
- 10Ongoing testing of offers and page structure
Conversion is a system
The form is the last step, not the whole strategy.
Page structure, proof placement, response time and follow-up all decide whether an enquiry becomes a contract.